last updated April 15th, 2002 and is permanently morphing...
(1 Caban (Quake) / 10 Pop (Mat) - 157/260 -
Contra-memes act by making
their hosts automatically reject memes that do not fit the dominant cognitive
structures. Often they act by creating a strong emotional response or attributing
negative traits to the meme (knee-jerk reactions). In the same way pro-
memes create positive attributions of certain memes and ease their assimilation.
An infection may be subject
to contra-memes, trying to "cure" the infection after it has become active,
as opposed to a contra-memes struggle to prevent an infection in the decoding
phase. A contra-meme does not have to be specifically directed towards
its counterpart, it only has to counteract the intention of its counterpart.
Survival requires a meme to withstand their attacks. Many obviously false
but firmly believed memes can be surprisingly tenacious in the face of
opposing evidence (Gross 1996).