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Jaron Lanier

Jaron Lanier
This nOde last updated October 29th, 2001 and is permanently morphing...
(2 Muluc (Water) - 7 Zac (White) - 249/260 -

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In 1983 - Jaron Lanier, an engineer for internal linkAtari, Inc. developed the DataGlove, which could be used in internal linkVirtual Reality Games, what happened to the technology and whether or not it was applied to any applications by Atari or an Atari licensee is unknown. 
atari Atari Dataglove

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_Piracy Is Your Friend_

Since January, major labels have been meeting to  develop a system of distributing music on the Internet to combat what they see as piracy.

Jaron Lanier, a virtual-reality pioneer and a musician,sees things differently. He is developing what he considers  to be a more sensible plan for the emerging digital economy, and here is an excerpt from his manifesto, "Piracy Is Your  Friend.":

Piracy is a phony issue that record labels are hyping  to rip off artists. Piracy has always existed. That's why there's a mountain of blank cassettes in any big electronic store.

When someone decides to buy your music instead of  copying it, they're doing it for a lot of reasons. Maybe  they're ethical. Maybe they like the convenience of not having  to hassle with the internal linkuncertainty of copying something --  Will it  come out right? Is it done yet? Maybe it's their way of expressing good will to you.

But face it, if your music wasn't available for free in  some form, no one would have a chance to hear it to decide  to buy it in the first place. The old form of "free" music was  radio (which is often taped by pirates) and MTV, but  eventually the internal linkInternet is going to take over everything. There  will still be TV and radio, but they'll be implemented  digitally. Give it 10 years. When that happens, the idea of not  giving away music for free will be exactly the same thing as  never promoting music at all.

the Internet... digital trance formation...

The real question should not be, "How can I keep my  fans from hearing my music for free?" It should be, "How can  I best make money from my fans?" Those are two different  questions. Sure, you "lose" money to pirates. But you  also  lose money to a label that isn't doing anything for you.

It used to be that a label was needed to finance,manufacture, store, ship and market your music. That's how  they earned their cut. The arrangement made sense. If the  music business wasn't shrinking before our eyes, it  would  still make sense.

But in the internal linkdigital era, it costs nothing to ship your  music over the Internet to a fan. So the biggest reason for  labels  just went away.

As for financing, well, if advances were stacked up  against finance deals in other industries, they'd look a lot  like usury    -- except that they aren't even loans: once they'repaid  back, the label still owns the master. There is simply  no  worse conceivable form of financing. We can do better  if we  take charge of our own careers.

But what about marketing? Can labels still do that? Of  course they can, for a few big acts. But once you are  established, your own Web site connects with your fan  base  better than the label can.

Even if you are a huge artist, think whether in the  course of  your whole career, not just the next couple of years, you lose more money to pirates or to labels who will be  taking most of your money for no reason at all?

When somebody in a dorm room buys thousands of dollars'   worth of gear and stays up all night hacking MP3's just  to get  "free" music, that's what you call an opportunity, not a  problem. You have found yourself a new generation of  fanatics. The only problem is that computer companies are making the money right now instead of musicians.

Labels can't prevent piracy. No one can. I know computers as well as anyone on the planet, and I promise you, kids will break whatever copy protection scheme the labels come up  with. And the industry knows it.

In fact, the easier it is to copy music, the less of a  threat piracy will become. When piracy gets easier,  professional  pirates have less to offer. The only pirates left will  be fans.

And there are lots of ways to make money from fans.

The reason the Recording Industry Association ofAmerica and the labels are pushing anti-piracy laws and  technologies has nothing to do with preventing piracy. They're doing  it so that they can control the new digital music channels.

To  keep anyone else, like you, from sharing the power.

They're doing it to rip you off. Period.

You can make more money in the new era of "free" digital  music. But only if you break free of label mind control.

- Jaron Lanier

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August 3, 2000 Thursday 7:30PM (Summer Stage in Central Park)

Jaron Lanier

A performance group oriented around electronic internal linkdance music, stunning visuals and colossal, luminescent costumes. Interactive video and music combined make this show a must-see. Artist/Scientist Lanier, the pioneer who coined the term "Virtual Reality", talks about his vision of our technologically entrenched culture.

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