the levelling off of the playfield is now coming into affect. the old guard: bibles chained to walls controlled by the church to filter through a memetic reality based on one book marketed through violence and hatred (bible). the new guard: choose and play in any reality that gets your goat.
you can chart the process, through the gutenberg press, to college radio, to self publishing fanzines, through the snail mail networks and bbs's, to personal web pages, and now peer to peer. mirrored in the sonic realm: recording studios, rock & roll, punk, dj culture, bedroom music production, the internet finally linking individual expression to each other, avoiding the client/server model.
why didn't the big "push technology" hype work? because the marketing team missed the point. the reason why the www exploded was because now we have an option to route around commerce-driven push technologies.
if you are trying to sell me something, it's automatically nixed. i won't even take it into consideration.
there is so much information floating around. quality music, art, film, etc. if people want it bad enough they will steal it. most people who produce this stuff simply want it seen/heard. most even pay for it by signing up with the mafia/RIAA/MPAA, signing contracts that basically sell off their expression to a corporate entity. my guess is that 99% of the people have made tape recordings, burned cd's, downloaded mp3's, dubbed movie rentals, xeroxed pages out of a book, scanned photos - all illegal acts. but you figured out a way. you figured out how to route around those "laws" that threaten you to not do it.
why pay when you don't have to?
there are tons of reasons. i still buy, records, dvd's, books, shareware, magazines.. why? because i want to own it. i want to hold that "thing" in my hand. that's a piece of material that i can touch. not ones and zeroes. those i can get for free.
so if you want to sell me your ones and zeroes, i won't buy it.
ones and zeroes now become pull technologies. i want to seek you out. if i find it, that's the payoff. there is so much out here. the fun is in the finding and choosing, since no one can have it all anymore.
it used to be that you had a bigger dick when you had the biggest collection, the most expensive car. now nobody cares. because time used to be money. now time is art as personal expression.